The Surprising Reason Smart Marketers Launch Weeks Early
You have finally got something ready to share, so you announce it the day it goes live. Then almost nobody notices. The truth is, most of the useful attention was already spent before that day arrived, while you were still deciding what to say. There is a simple way to fix this, and it starts weeks earlier than you would expect. Once you see the three windows every launch has, you can plan for all of them instead of only the middle one, and get real attention before, during and after.
