Is Your Money-Back Guarantee Hiding A Costly Mistake?
You picked a short guarantee to feel safe, but it might be doing the opposite. It starts a countdown the moment someone buys from you, and that quiet deadline can push nervous buyers straight toward asking for their money back. There is a reason a longer, plainly worded money-back guarantee so often earns more trust than a cautious one ever could. The number you chose without much thought might be quietly working against every sale you make. A longer window gives buyers room to settle into their decision instead of watching the clock.
